The K900 (known as the K9 in Korea….For obvious reasons the name had to be changed in English speaking countries) is designed for European and especially Asian markets where a sign of status is riding in a chauffeured sedan. It's for that reason that the back seat is at least as luxurious, if not more so, than the front. KIA doesn't expect to sell many in the US where that practice is far more rare. And unlike Hyundai KIA lacks a separate luxury brand. The role of the K900 for KIA is mainly to serve as eye candy in KIA showrooms, much like the upscale house in a lower priced development improves the overall image of the neighborhood.